Paint Training Made Easy

There is no doubt, the world is changing. In some categories, the paint world hasn’t kept up. Critical skill and knowledge standards that painters need have not evolved into reliable and accessible digital form.

There are plenty of marketing, estimating and sales resources, but paint training for crews in the field remains behind. Paint contractors can sell beyond their ability to deliver. That is a problem – a training problem.

If you hire the right people, they really can learn and train using online resources. It just hasn’t been done correctly yet…

Interactive and Social Paint Training

Paint contractors search online for the quickest answers to most problems, including this one. And that can send you deep down a rabbit hole of mixed search results. Google doesn’t always put the best in front of you, especially when there is no real “best” to be had.

Social media as an educational platform falls short in functionality. Almost as soon as something is said or posted, it is buried in a sea of clutter. That applies to Facebook, with popular “live” video and good posts that you’ll never see again. Twitter never educated anyone. And Youtube has almost become a victim of its own hugeness. Although it is one of the most used “search engines”. Video is what people prefer, over reading or other methods of learning.

That said, we are seeing a rebirth of the good old fashioned website as a learning tool. Yes, you remember actual sites – destinations that archive critical information that people need. By way of example, Blogging Painters is exactly that, a reliable site where you know you can find news and information. And now, that site-based principle is available in the area of paint training.

Education doesn’t happen without action. Watching videos without doing something (to learn) is mostly passive & entertaining. #painttraining

— Prep to Finish (@PreptoFinish) December 26, 2016

How is a Focused Online Paint Training Center Possible?

This one hits close to home. Blogging Painters assists and partners with many segments of the paint industry, including some high profile “sister” sites powered by BP founder Chris Haught’s Partner’s in Sites web networking platform. The long standing tool junkie site, Topcoat Review is a popular example. As is the online home of paint industry education pioneer, Prep to Finish.

Paint Trainers Todd and Scott

The latest educational resource to hatch out of this collaborative group is a new Online Training Center for painters – paintertrainer.com.

This digital division of Prep to Finish distills the essence of highly successful P2F ‘hands-on’ active learning methods into a gated online community where professional painters can learn without the confusion and distraction of surfing online for good information.

If there is a paint industry education entity that could figure out how to bring “learning by doing” to a video based online venue, it would be paint trainers and educators, Scott Burt and Todd Pudvar who are noted for their curriculum development abilities. And if there was an online creator that could twist the nuts and bolts to make an interactive training site simple for painters, it would be Chris Haught.

What is unique about the paintertrainer.com Online Training Center is that, for the first time, painters will be able to learn on an easy to use site that is video based, with downloadable materials, real skill building assignments, accountability and implementation support daily from the trainers. It is designed to speed learning curves and will set standards for job completion, efficiency and profits by making processes consistent and predictable for companies.

We may be biased, ok, we definitely are. We built it. The Online Training Center for painters is a solution that allows you to use outsourced paint training talent in an “in-house” manner. We can only say that because we built it. And we built it because it was needed.

The first class starts on January 9, and registration is now open on a first come first served basis.

Check out the first class by pressing here.

If you have questions or feedback about this new resource, please talk to us right down below in the comments.

 

 

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Blogging Painters

The Blogging Painter is always out on the web looking for the best information to share with readers.

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4 Strategies for Maximizing Word of Mouth Painting Referrals

In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when referred by a friend.

Source

Thanks to Brandon Lewis of The Academy for Professional Painting Contractors for sharing these tips in a Blogging Painters exclusive video!

How many of these tips can you implement this winter?

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Chris Haught

Editor at Blogging Painters at Partners in Sites

Chris Haught is the editor of Blogging Painters, the leading resource for paint contractors. Chris also works with contractors to improve their website and social media presence. When not blogging about the painting industry, she works in the educational sector as a media and technology mentor.

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Be Fully Engaged in Managing Your Reputation

Yelp. Google Reviews. Angie’s List. Ugh.

Doesn’t it seem like everybody always has something to complain about?

Studies have shown that, unfortunately, people are more likely to write a review of a negative experience than a positive one. So even if only one out of twenty jobs leaves a customer feeling unsatisfied, you might find that only that one negative experience ends up out in the world for everyone to see. We’d all like the opportunity to address our customer’s concerns one-on-one, but that doesn’t always happen. It’s frustrating to find out that you’ve lost business because someone has posted a negative review online. Plus, let’s be honest, it hurts to hear that someone is saying nasty things about you, your employees, and the way you make a living.

The best way to resolve an issue with reputation is to not let it get to the internet. Although this isn’t always possible, most people just want to be heard and feel like they’re being treated fairly. If a customer calls to complain, take the call and listen attentively and with a sympathetic ear. One of my colleagues has a great series of posts covering how to deal with unsatisfied customers at Field Nimble that I recommend you check out. But what if a customer doesn’t engage directly and jumps right to negative reviewing online?

What you can’t afford to do is bury your head in the sand and hope the reviews will go away.

Whether you like it or not, nearly 70% of potential customers now look for reviews online and an even higher percentage say they trust online reviews. In order to maintain your reputation, you need to be engaged online.

It’s crucial that you respond to EVERY online review. Everyone loves feeling appreciated and responding to a positive review shows the customer that you care about their satisfaction beyond completing the job. When a review is negative, be courteous, make it clear that you are sorry that the customer was unsatisfied and publicly ask for the opportunity to talk in private and see how you can make it right. If you resolve the issue, ask the customer if they’d be willing to remove the negative review or post a follow-up indicating that you’ve satisfied their complaint.

If you can’t persuade a customer to come around and clean-up a negative review, the best option is to make sure you have enough positive reviews to drown out one voice. This means actively engaging customers for review. One of the simplest ways to do this is to make sure you get your customer’s email as part of the process.

First, incentivize your employees based on customer reviews. Reviews are incredibly important, so having a monthly award for the worker who gets the most reviews is money well spent. When your worker is at a customer’s home, have them tell the customer that the company is going to send out a VERY SHORT email survey about the quality of the experience. Have your employee personally ask them to fill it out. People are more likely to do something for an individual than for a company, so be sure to train your people to let customers know that the employee’s performance is graded on the review. In the email, put a direct link to your page on a referral review site like Angie’s list, Yelp, or Google.

It’s important to not focus only on negative reviews. When customers praise your service, thank them and let them know you appreciate their business. Showing other potential customers that you are engaged and grateful for business is as important as demonstrating that you are concerned about addressing problems and making things right when there is a complaint.

Even more important than online reviews are direct referrals.

In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when referred by a friend. With 65% of new business coming from referrals, no other marketing channel is going to perform as well as having happy customers tell their friends how great you are. Unfortunately, you can’t assume that customers who have had an exceptional experience are going to remember to make a referral. In a study by Texas Tech, only 29% of customers end up making a referral… even though 83% of customers would be willing to do so.

Here’s what this looks like in the real world:

Friend: “I need to get some work done on my bathroom Didn’t you have someone do yours earlier this year?”

Customer: “Yeah, my contractor was great.”

Friend: “Great, who was it? I’ll give them a call.”

Customer: Blank Stare

We all want to think that when we do great work, our customers will have our name at the tip of their tongue. The reality is that everyone’s life is just as busy as yours and no matter how wonderful a job you’ve done, most people aren’t going to remember.

Fortunately, there are ways you can combat this problem. Start by keeping in touch with your customers after you’ve served them. A great way to spark referrals is to give your customer a leave behind they’ll use and keep handy. How about a refrigerator magnet that has this year’s calendar for your NFL team or measurement conversions for cooking? Giving away something that’s useful beyond just having your customer get in touch with you keeps you and your services at the front of your customer’s mind.

Steve Raines Co-founder, COO at Field Nimble
For over 20 years, Steve been passionate about putting the right people in the right seats and giving them the tools to make amazing things, profitably. Steve is the co-founder of Algonquin, SWRemote, and VCAMP. He loves bringing his experience in residential home services, professional services, SaaS, and mobile to bear with humility for successes and a hard, honest look at failure. Steve is an active angel investor and spends time working with and mentoring young entrepreneurs.

 

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Avoiding 3 Painful Tax Penalties

Don’t look like this guy during tax time.

“Income tax returns are the most imaginative fiction being written today.” – Herman Wouk

Imaginative fiction that can cost you, if you’re not careful. There’s nothing worse than paying penalties on top of what you owe the IRS. The IRS can hit you with many different tax penalties. Here are 3 basic IRS penalties and how you can avoid them.

1. Underpayment Tax Penalty

Painting contractors are often not aware of the underpayment penalty. This penalty is given when a taxpayer fails to pay taxes on earnings throughout the year before the designated deadlines in April, June, September, and the following January. The penalty can range from 0.5% to 3% of taxes owed. The most common exception to the underpayment penalty occurs when the taxpayer owes less than $1,000 in federal income taxes for the tax year.

I often see self-employed painting contractors get hit with the underpayment penalty. Since the self-employed painting contractor often does not have tax withholding from payroll wages, they only pay taxes on or around April 15th every year. This usually costs the individual a few hundred dollars in underpayment penalties.

The best way to avoid the underpayment penalty is to pay the safe harbor amount. The safe harbor amount is 100% of the previous year’s taxes or 90% of the current year’s taxes. It’s usually easier to pay the former since it’s a set amount. For example, if you paid $4,000 in federal taxes for your 2015 tax return, to avoid the underpayment penalty on your 2016 tax return, you should pay $1,000 on the four estimated tax deadlines throughout 2016 (in April, June, September, and January).

2. Non-filing Tax Penalty

The IRS applies the non-filing penalty when the taxpayer does not file their tax return by the April deadline. This penalty can hurt the most, with a 25% maximum penalty on unpaid taxes for an unfiled tax return.

Sometimes, I see painting contractors get caught-up in the ramp up of busy season and neglect to file taxes on time. Your best bet is to knock it out in January and February when business is usually slower. Or, at the very least, have your tax preparer file a 6-month extension so you can file in October. This will allow you to avoid the non-filing penalty.

3. Nonpayment Tax Penalty

Not paying your income taxes on time also have a penalty. This penalty is applied even if you filed an extension to file your tax return. This penalty also ranges from 0.5% to 25% of the unpaid tax bill, depending on how delinquent the payment is.

Sometimes you can get an abatement of tax penalties, especially if you are a first-time offender. To avoid tax penalties in general, your best bet is to keep yourself informed.

If you would like to learn how you can set yourself up for success from a tax and accounting perspective, ensure you attend my free bookkeeping and tax webinar for painting contractors on December 15, 2016.

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Daniel Honan

Accountant at Online Bookkeep LLC

I am a former painting business owner and military officer, and current bookkeeper and tax accountant. With my painting and accounting experience, I'm uniquely positioned to help painting contractors save time, money, and resources. For years I worked in the residential and commercial painting industry. I did everything from prep work and painting to managing crews and completing estimates with clients. After my stint in the painting industry, I pursued an education in business and accounting and served as a military officer in the intelligence field. I have a Bachelors in Accounting and an MBA. During my time in the intelligence field, I learned the value of being proactive and staying ahead of the enemy. I apply this mentality to my accounting practice through forward-looking advice to my clients. I don't just report; I analyze and forecast. This provides immense value to the clients I serve and builds trust. I am passionate about sharing my knowledge of taxes and business to help painting contractors grow their company. I only work with a select few painting contractors and provide professional, prompt service to ensure their success.

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Understanding Project Manuals

Project Manuals are the other tool that is provided, along with blueprints, to enable us to assemble an accurate bid. Whether you are bidding to general contractors or directly to the owner of a project, often you will be provided with an FTP site link where you can download the “Plans and Specs”.

Once you have these “Bid Documents”, you can either print them or import them into your estimating program, such as On-Screen Takeoff, eTakeoff, or a number of free programs that you can access from certain sites such as iSqFt or BXWA .

Format and Structure

Commonly known as spec books, project manuals (along with the blueprints), are your road maps to many of the projects you will be bidding. They are intended to tell you exactly what the owner and the architect want you to do, how to do it, and when to do it.

Virtually all spec books follow a standardized format which has been determined by the Construction Specification Institute. Although each one may vary to some degree with regards to layout and content.

General information and requirements referred to as the Contract Documents are included, as well as instructions (specifications) for each trade. Each of these sections has been assigned a “division” number, normally ranging from Division 01 to Division 33 or higher. Sometimes, you will see the contract documents designated as Division 00.

Sections

Each division is comprised of several sections. Each section is further subdivided into parts and their subsections. Every section addresses a specific trade or function of the project. For our purposes, the areas of a project manual that will contain the majority of the information relative to painting are divisions 00, 01, and 05 through 09. This is not to say you do not need to pay attention to the other divisions as an architect may include information within any one of them that could possibly impact your bid. Items typically covered in Division 00 (Contract Requirements) are as follows:

• Who the owner is.
• When and where to submit your bid
• M/W/ESB/DVBE requirements
• Safety and environmental concerns.
• Bonds you must supply.
• Mandatory prevailing wage and per diem rates.
• Insurance requirements.
• Submittal and substitution procedures.
• Change order procedures.
• Guarantees.
• Standard contract language.

Division 01 (General Requirements) may contain some of the items listed above, as well as instructions relative to:
• Preconstruction meetings
• Publications used to establish standards
• Requirements for submittals
• Directions for use of temporary structures
• Project record documents
• Testing and laboratory services available

You are responsible to be familiar with and to comply with all of the aspects of the contract requirements and general requirements.

Division 09 – Painting, provides much of the information that you will use to put together your bid. Within this Section is where you will find the instructions you need for painting, wall coverings, and occasionally special coatings. (Special coatings can also appear in Division 07, Thermal and Moisture Control). Usually, this section is comprised of three main parts: General requirements, Products, and Execution.
Part 1 supplies a broad scope of general ground rules which you will be asked to comply with. These may include assurances of quality, environmental, and governmental regulations and a number of other instructions. Exactly which surfaces you are to paint will be found here as well as which ones you are not to paint.

In Part 2, you will typically find specific directions as to which manufacturers you can purchase your materials from, which materials are called for, and occasionally what colors have been selected. More often than not, you will see something similar to “Colors to be determined by the architect”. This can have a big impact on your costs if deep base colors are selected as they usually are considerably more expensive, and often don’t cover very well.

Part 3 of this Section is comprised of details relative to inspecting the surfaces to be finished and assuring that they are ready. (If you paint it, you bought it!). Be sure that the drywall contractor’s work is acceptable, scratches are sanded out of wood, all surfaces are free of dirt or grease, and so forth. In addition, you will commonly receive instructions as to acceptable temperature ranges you can work within, drying times to allow between coats, protection of surfaces not to receive finishes, proper preparation, and (pay special attention to this one) detailed instructions as to how you will be required to apply materials. This can be critical if you are limited to application by brush or roller only, or if you are directed to backroll coats of paint.

Conclusion

Project Manuals are typically large, somewhat complex and will vary in style and content to some degree. You are, nonetheless, responsible for the entire contents. Pay particular attention to Divisions 00, 01 and 09 (099000), but keep in mind that any other division may have information you could be responsible for.

Other than these three divisions, you are most likely to find painting requirements and specifications in Divisions 03 – 08; Concrete, Masonry, Metals, Wood, Thermal Protection and Doors.

 

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Lynn Jackson

Owner at Paint Precise

Lynn Jackson began his painting career over twenty years ago under the watchful eye of a master painter. After many years of learning and perfecting his trade, working both on his own and for contractors, he finally settled in Northern California. Lynn continued to paint, while also earning a Master’s degree from a California State University. In 1985 he took a position running a newly formed painting company for Hignell & Hignell, Inc. With a C33 painting contractor’s license in hand, he set about growing that company into one of the largest and most profitable painting operations in the area.

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Better Display Ads For Your Painting Business

Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads.

For painting contractors already using display or retargeted ads, or considering setting up a display ad campaign, here are 3 tips to make sure your ads are optimized to capture clicks and drive online leads.

3 Tips For Better Display Ads

Take a less is more approach with images and copy

Due to the amount of activity on the typical website, the best display ads make a clear concise offer and present a strong call to action. Images need to be clutter free, high resolution, and especially relevant to the intended audience.

Make sure your display ads include a strong call to action (CTA)

CTA should distinguish itself from the rest of the ad. Try highlighting it in a different color text or put it in a box or shape to create the appearance of a button. Great CTA’s for a painting display ad would include:

• Free Painting Estimates
• Start Your Painting Project
• Speak To An Expert
• Get Your Free Quote

Include an offer, discount, or promotion in your ad

Nothing is more likely to entice a click on a display ad than a great offer or exclusive discount. For a residential painter this could be a discount offer such as “$500 Off Exterior Home Repaints” or “15% Off Home Painting Services”.

How does this all come together in an actual ad?

Combining these 3 tips, here is an example of a basic 300 x 250 display ad. This ad would typically appear on the sidebar of a website to the left or right of the main content. You can see other examples of these ads right here on Blogging Painters to the left of this article!

Need help setting up a display advertising or retargeting campaign for your painting business? Contact the contractor marketing experts at AltaVista Strategic Partners for a free consultation by phone at 443-960-4004 or by sending them an email.

Have a question or comment?
Post it in the comments below and we will be sure to follow up with you!

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Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Moving? Hire A Painting Company First

Why You Should Hire A Painting Company Before You Move Into Or Out Of Your Home

Moving into a new home? A fresh coat of paint before you unpack can refresh your new home’s look and save you time and stress—after all, you haven’t unpacked yet, so there’s nothing to get paint on! Painting companies also recommend putting a fresh coat of paint on your old home after you’ve packed up your belongings for the same reasons; in fact, some landlords may even request you repaint rooms in a rental when you’re ready to move out.

If you’re planning to move, consider interior painting services for right before you move, so you can benefit from the following:

Fast Service

Painting companies employ professional and experienced painters who will get the work done quickly. Speedy interior painting comes in handy when you’re pressed for time, especially when there are only a few days available for you to paint before or after you move. If you’re leaving a place and need it painted, you can schedule your interior painting services for the day of or the day after your move. Or, if you’re painting your new home and have access to it before moving, hire a painting company to come in a day or two before you move in. Professional painters will get the job done fast so your old or new home can be ready as soon as possible.

Efficient Work

Even though professional painters get the job done quickly, they are still able to do quality work. Painting companies can provide your home with a professional paint job that you probably cannot match yourself. Interior painting services include all of the tasks and painting steps to ensure your home is painted well. Professional painters have an eye for quality painting.

Convenience

Moving is stressful enough, so having a painting company paint your home means one less thing for you to worry about. Since all of your belongings are packed away right before or after you move, you also don’t have to worry about protecting everything from the paint. If you are able to schedule interior painting services when your belongings are not in the home, that’s even better.

Health

Once your home is painted, it needs to be aired out. Fumes from paint can leave you lightheaded or dizzy if you can’t air out the room, so it is better for your health to avoid being in a freshly-painted home. If you can schedule your painting for while you are not currently living in the home, then you can avoid having to breathe in the harmful paint fumes.

Painting companies recommend putting a fresh coat of paint on your home’s walls soon before or after moving in or out. It can easily help cut down on the stress of a move and leave your new or old home looking good as new!

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Solve Business Problems in Half the Time

Defeat Twice as Many Problems in the Same Amount of Time!

Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”.

While I love big picture thinking, when you are in the forest, you see trees. And when you can’t see your way out of the forest, the problem is the trees.

If you have been in the paint industry for very long, you know that there are problems…too numerous to list in one article. The ones that get the most attention are the ones that are right in front of us. Unfortunately, sometimes those can be the hardest ones to see.

What’s Your Problem?

What is a problem for paint contractors? Ultimately, anything that negatively impacts our ability to pay the bills, make profit and ensure security in the lives of our families and employees.

[Read a previous article by this author called “What’s Your Problem?”]

Paint business problems will come in all shapes and sizes, but they all share some common attributes as far as their impact. Let’s take a quick look at the life cycle of a problem.

The Problem with Problems…

…is that anyone can identify one, and sometimes people think that is where their responsibility ends. So, defining what a problem is in your business becomes important. What is a problem for an employee may not always fall in priority line with what is a problem for your business.

The problem with problems is that anyone can find them. Not just anyone knows what to do with them. #problems

— Prep to Finish (@PreptoFinish) October 26, 2016

Always consider the source and the reason for their voicing of a problem. Someone bringing you a problem that genuinely inhibits operational efficiency is the best kind of messenger to have.

Hire for that aptitude.

If you have people in your company who present their own daytime inconveniences as company problems – and less face it, if you are hearing about it, it’s a problem in your company – then you may be in a strong position to save yourself some time.

It is important to be a good listener and give everyone in your company your time, but it is also important for everyone in your company to know that your time is valuable and it is ultimately the resource that best secures their employment in your company.

Challenge your employees to become problem solvers. That is only learned through experience. There are no armchair problem solvers. But there are plenty attempting it.

The first thing that I’d like to do is encourage employees to come to me with a problem and a few well-thought-out solutions than just an annoying problem.

Promote Solutions

“It is entirely too easy to hop on the internet with either a problem or a solution that is half baked. What is more important is to keep the focus inward, within your own company. Sure, gather info from all possible sources that you consider to be reliable, but keep a clean filter on what info to retain and how to implement it into your own company.”

If you are not sure the solution to your common paint business problems, you at least need to know what category it falls under in the business world so that you can research it and seek help. To make it simple, most field based problems for painters fall into the categories of Operations or Human Resources.

People either aren’t doing what your company needs them to do, or your company isn’t clearly defining what it needs people to do.

Either way, there are problems that need solutions, and this is a case where it definitely doesn’t matter who’s right and who’s wrong. As long as a problem festers, everyone is wrong because no one has solved it.

We win together and lose together.

Sometimes, it can be very empowering to lead people with questions. When employees come to you with company problems, ask them what they think would be a good solution. And listen. You might be half way to a solution.

Leaders Emerge

The problematic road to honesty.

The bridge between problem and solution is honesty. The most honest people in your company, and that list hopefully begins with YOU, are the ones who will take responsibility for where they themselves are a weak link.

Encourage them to also suggest ways to make operations better so that people can do their jobs the way they need to be done. Day to day operations need to be easy for everyone! No one wants to dread coming to work.

I co-taught a course recently about the importance of defining roles in paint companies. If everyone is responsible for everything, then nothing gets done. It’s simple human natures. Avoidance behavior rules.

Now, if everyone is accountable for specific things, then it is much more likely that things get done. With proper management, which is a discussion for another day.

Such a Lonely Word…

HONESTY is the biggest communication skill that is needed to ensure that everyone knows where everything stands in your company. The only thing standing between any problem and its solution is accurate information, the definition of honesty. That should be Core Value number one in any company.

Customers can smell it, and it smells good.

Keep in mind, honest solutions shouldn’t come with a “you don’t get it” attitude. Blame is not part of the game in efficient problem solving.

Be like a dentist in problem solving. Find the cavity (gap in your company), drill until the problem is removed, and apply the appropriate filling (solution) into the hole.

While it is best to do all of this with a positive, supportive, caring and encouraging approach, what matters most is that the problem gets solved. Sometimes, it simply can’t be wrapped in bacon. Honesty is the best way to address the cause of a problem, and the direct approach is inherently a time saver in your business day.

Now, tell us: What is the most recent operational problem that you have solved in your company?

 

Author information

Scott Burt

Owner at 802 Paint

Scott Burt owns and operates Topcoat Finishes, Inc. in Vermont, writes the monthly "From the Field" column in American Painting Contractor, and blogs prolifically at www.topcoatreview.com. Google

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How White Roofs Bring Benefits

Investing In Exterior House Painting Can Help The Planet And Your Pocketbook

Did you know that white roofs can be beneficial for the environment, your wallet, and the life of your roofing as a whole? As a result, these roofs are popping up across North America as they grow in popularity. When painting a white roof, exterior house painting experts use a reflective white coating that reflects sunlight and radiates absorbed heat.

In comparison to dark-coloured roofs that reflect a mere 20 percent of sunlight, white roofs reflect up to 90 percent and have 100 percent thermal emittance (the ability to radiate the absorbed heat). This means less heat is absorbed by buildings throughout the city.

Let’s take a closer look at some of the benefits white roofs have to offer:

Reduce the Urban Heat Island Effect

Ever notice how a city is always a few degrees warmer than the suburbs or a rural community? The heat from sunlight winds up absorbed by the roads and buildings in a city. Concrete’s thermal properties, coupled with a lack of vegetation in urban centres, winds up making busy cities much warmer than the weather might suggest. This is known as the Urban Heat Island effect. Suburbs have more tree cover and less areas for sunlight to be trapped. Surfaces that better reflect and radiate heat, like a white roof, can help cut down on the Urban Heat Island.

Reduce Energy Use in the Summer

Since buildings are hotter in the city, especially in the summer, energy is being used constantly to air condition buildings and homes. This increased energy use takes a toll on the environment, the power grid, and the bank account. Energy bills skyrocket and outages roll across cities, provinces, and states. White roofs can help you save money and energy spent on cooling your home by reflecting the sunlight and reducing the amount of heat that is absorbed. All you need to invest in is some exterior house painting!

Reduce Smog and CO2

White roofs reduce heat, smog, and pollution. Highly populated cities in the US have seen a decrease is smog pollution since white roof projects began. This means fewer people with respiratory illnesses (such as asthma) will suffer during hot summer days and the air will be cleaner and better for the environment overall.

Extend the Life of Your Roof

Heat can warp and crack roofs, especially when sunlight isn’t reflected well and heat isn’t radiated. Fortunately, white roofs do the opposite—the sun reflectance and heat emittance protect the roof from heat damage, and extend the life of the roof. Getting a white roof will save you from a costly roof replacements more often.

The next time you consider exterior house painting, remember these important benefits to having a white roof. Your roof will be stronger, your energy bills will be cheaper, and you will help your city and environment by reducing heat, smog, and energy use.

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Matching Wall Colours With Furniture

Interior Painting Services That Complement Your Home

It’s amazing how much of an impact a fresh coat of paint can have on a room’s overall look and feel. While hiring an interior painting service is an easy way to revamp your home, choosing the perfect shade to use can be a bit harder.

There’s a lot you’ll want to consider during the process, such as lighting, room size, location, use, and (most importantly) furniture. If the walls of a room don’t complement the furniture, it can make the space appear hectic, messy, and inharmonious, which won’t do much in the way of enhancing your home.

Next time you’re repainting, make sure the colour you choose complements your furniture by following these general guidelines:

Choose Colours That Work Together

To start, you’ll need to take stock of what pieces and fabrics are currently in the space. While it’s certainly not imperative that the colours match, they should definitely complement each other in one way or another. To find colours that go with your furniture and upholstery, try using an online colour wheel or calculator.

Think About Proportions

Another factor to consider is the size of the room and how much of it each colour will cover. If you’re getting interior painting services to repaint a whole room with the same colour, its contrast to your furniture might have to be more subdued than it would be if you were only painting one of the walls.

Consider The Tone

Generally speaking, dark hues will make a space more grounded and intimate while light colours add depth and brightness. As such, a good rule of thumb is to combine both dark and light colours in a room to create balance. If your furniture is already very dark, you might want to consider asking if your interior painting services can use a brighter paint colour.

Consider The Focal Point

Every room has a focal point, whether it’s the paint, the furniture, the décor, or an architectural feature. If the focal point of the room is not on the walls, make sure the colour you choose adds to and doesn’t take away from this feature.

Hiring interior painting services to switch up the colours of your walls can give new life to your home. When repainting, be sure to take into consideration all aspects of the room so your re-do doesn’t become a re-don’t.

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How to Be Found On Google

As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, you keep it. But how do we “get more SEO”?

Before we jump into the best ways to be found on Google, it is important that we understand how Google works. When a user goes on to Google and searches for something, they expect to have a relevant result. If the user consistently receives a website on Google which is not what they were expecting, they will ultimately go to other search engine like Yahoo or Bing. Google wants to be the best search engine possible. When someone is searching for an “exterior painting contractor” or “commercial painting business,” Google is going to show whoever “looks” the most credible to them. Here’s how you get found on Google:

1. Create and Optimize a Google My Business Listing.

A Google My Business listing is an online profile created with Google which tells Google exactly who you are, what you do and your contact information. The best way to find out if you already have a Google my business listing is to Google your business name. If a profile shows up on the right hand side similar to this image shown, you already have one. If there is not a box on the right hand side, you need to create one.

The Google My Business profile box is located on the right hand side when you search for your business.

Your profile can be created or modified at google.com/business. It is 100% free. Make sure that all of your information is thoroughly filled out; you want to provide Google with as much information as possible.

This is also where you’re going to ask customers to review you. The more reviews, and higher rated that you are, the higher up you will show up on the rankings. In previous years, Yelp was the number one source for reviews. However, due to the recent accusations on Yelp, Google has decided to create their own system (Google My Business). Because it is a Google system, they overpower Yelp by factoring your reviews into your search engine optimization (and ultimately how you rank).

2. Your Online Listings

Online listings are any profile that you have online. This can include Yelp, Yellow Pages, Home Advisor, Angie’s List and any social media profiles. Make sure that all of this information is identical and that you are including your business name address and phone number. If Google sees inconsistencies among these profiles you will lose credibility because they don’t know which website is accurate.

It is a tedious process to Google yourself and go through every single profile, but it is well worth it. Once that is established, the best practice going forward is to make sure that any future profiles you create are all identical.

3. Your Website

Ultimately your website is going to be the most important factor of your ranking on Google. Although there exists a comprehensive process for improving your ranking online, the important thing is to ensure that your content on your website includes the different keywords which you’d like to show up for. The content (headlines and paragraphs) on your website should include keywords like “painting contractor” and your local cities.

I would advise hiring a specialist to work on your search engine optimization if you haven’t already. Here’s why: a couple of months ago we had a client come to us in desperate need for search engine optimization. They had hired a cheap SEO company for $200 a month in attempt to save money from Angie’s List and HomeAdvisor. They had also just redone their website. The SEO company made several mistakes including a duplicate website on Google as an attempt to generate more leads. However, because Google saw duplicate profiles and web sites on the web, they realized that this was unreliable, inaccurate information. Google ultimately completely removed both web sites and listings from search results and the business lost all incoming leads.

While we were able to restore their website and their rankings, the critical thing here is to hire an expert who understands the web and can get you real results.

What Should I expect?

Once you obtain high rankings for valuable keywords, you should expect more traffic to your website which ultimately results in more leads. I would recommend focusing on keywords which are going to generate leads in your target market. An example of some of these keywords would be the location (cities with higher house values usually mean larger jobs) and the type of painting job (residential versus commercial; exterior vs interior). Please view one of my latest case studies for inspiration.  

By putting time and resources into your online business, you are ultimately investing in an asset. You keep the website and rankings, and it continues to generate more revenue for your business.

If you have any questions, please feel free to comment below or drop me a message at pruchti@adeptplus.com.

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Peter Ruchti

President at AdeptPlus

I have a passion for providing web design and online marketing solutions to help painting businesses grow. By helping you develop your brand and strategically communicate your purpose, I can help you move past the idea that you need “just a website” and help you direct your energies to success online. Please feel free to contact me with any questions (really!) or visit Painting Business Gurus for free resources.

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The Barnes Village Development

Breathing New Life Into Barnes Hospital With Renowned Local Decorating Firm   If you have been resident in the area for some time, you will have been unable to miss the 1870’s brick built Barnes Hospital, Cheadle, towering over the surroundings. First built away from the centre of the then industrial Manchester, it was named …

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Renovation Of Older Properties

Renovating older properties and listed buildings Renovating those older – and more majestic – properties can certainly make for a desirable so it’s important to get things right from the word ‘go’! When a house builder takes on an older building, or listed property, it is the ideal setting for moderm apartments contrasting with the …

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Hiring, Firing and Training

There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it is that you do well. This will help you to determine what niche you want to aim for and, in turn, the makeup of the crew you will need.

Hiring

Depending on the size of your operation, I would suggest a mix of skill sets and levels. A strong superintendent to help oversee your operations is key to your success. This is especially true as you grow your company. At some point you will realize that you can’t do it all yourself; marketing, estimating, contract administration, supervising, hiring, and the list goes on, doesn’t it? A reliable and capable superintendent will not only protect your interests, but will also allow you to grow. This admittedly is the most challenging person to find. I have always started with someone who has a solid foundation in the trade, and who I know I can trust. You can build on their abilities from there if need be. One critical part of your superintendent’s job description will be to supervise and train your forepersons.

Depending on your volume, you will need some number of forepersons to run your crews. These key people should also have a proven track record as well as the capacity to work with and supervise people. There seems to be a common mistake that just comes naturally when we promote from within. That is when a foreperson position becomes available we automatically tend to pick our “best painter” for the job.

That seems to have some kind of logic to it, but I have found that

not all excellent painters are excellent managers.

On the other hand, sometimes they are. I would just suggest to you that you need to be aware of this potential pitfall and promote carefully, and be willing to commit to the necessary training. The main body of your workforce will normally be made up of journeymen and apprentices. If you don’t have a Union affiliation, you may just refer to them as “painters” and “helpers”, but they are also vital to your success, as they are the people “getting it done” for you.

Your avenues for finding help are probably only limited by your imagination. I would suggest a few of the more common ones: Membership in a local Union is one obvious resource. Union halls can provide skilled people on short notice, depending on availability of course. .

• Job Readiness Programs can provide potential employees
• Linkedin is a social netwrking site
• Painter Job Hub is a terrific place to find qualified painters
• Painttalk is a popular painters forum with members from all over

One last word on hiring; I would encourage you to avoid falling victim to the pressure of demand. You will always have commitments to meet, but a “warm body” may provide only “cold comfort”. Put another way, you may fill a position, but if that person doesn’t show up for work consistently, or when they do, don’t perform, they are more of a liability than an asset. Learn to evaluate your personnel quickly. In my opinion, it shouldn’t take more than a week or two to figure out if a person is a good fit. I find that people most often fit into one of four categories: they are a “keeper”, they need training (provided they are trainable), they need motivation or they need a different job.

Firing

That seems a good segue into the topic of Firing, which I will keep short. Having to let someone go is never fun for anybody, but it is nonetheless part of running a business. If you are fortunate, hire wisely and carefully and treat your staff well, you will hopefully have people that will stay with you for years. There are times however when we all have to terminate someone’s employment. This should only come after you have exhausted the steps mentioned above, by providing training if it is needed or the appropriate motivation (each person is different), and giving everyone a fair chance. If it does become necessary to part ways it can, and always should be, done with courtesy and respect.

Training

Consistent and thoughtful training is an ongoing and critical part of any successful company. You are primarily responsible to see that you have a program in place to meet this goal. You train your superintendent, he or she trains the foreperson who in turn trains the crew; it starts with you. I often hear a foreperson complain that they don’t have time to train because they have a production quota to meet. It falls on you to empower them to take the time to improve the skills of those under them. It is surprising how little time it can take to stop and show someone a correct brush or spraying technique, and what lasting returns that investment can achieve.

This mentoring mentally needs to be ingrained in your crews, as it pays dividends directly to your operations. 

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Lynn Jackson

Owner at Paint Precise

Lynn Jackson began his painting career over twenty years ago under the watchful eye of a master painter. After many years of learning and perfecting his trade, working both on his own and for contractors, he finally settled in Northern California. Lynn continued to paint, while also earning a Master’s degree from a California State University. In 1985 he took a position running a newly formed painting company for Hignell & Hignell, Inc. With a C33 painting contractor’s license in hand, he set about growing that company into one of the largest and most profitable painting operations in the area.

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5 Tips For Better Facebook Lead Ads

Why Use Facebook Lead Ads?

Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the lead capture takes place entirely inside Facebook. Consider the following example of a Facebook Lead Ad:

Clicking “Learn More” on the above ad launches a form right on Facebook that users can fill out with their contact information. Once they complete the form, they go right back to cruising their Facebook newsfeed.

This is the major benefit of Facebook Lead Ads. Interested users do not have to leave Facebook to connect with a business. The form completion and lead conversion take place entirely inside Facebook’s ecosystem. The best part for painting contractors? They can download collected leads directly into Excel and easily create a hot leads list.

5 Facebook Lead Ads Best Practices

Ready to launch your Facebook Lead Ads campaign? Consider these 5 best practices before you place your next ad order:

1. Make your offer compelling. Do not simply offer a free estimate. People are more likely to respond and engage ads offering a specific service or monetary discount.

 

1. In your ad copy, tell users the exact action you want them to take and the expected outcome. In the example ad we tell people exactly what to do when we say: “Click Learn More below to schedule your painter for a day!”.

 

1. On your Facebook lead forms, only require three pieces of information. We recommend name, email, and phone number. Avoid open ended fields, such as an “Interested In” section that require users to type out what they want.

 

1. Follow up on leads promptly. Same day during normal business hours is the best practice. If leads convert at night or over the weekend, follow up on the next business day.

 

1. Use Facebook’s ad targeting to make sure your ad reaches the right people. With the “Painter For A Day” ad, we would advise targeting options that include location, homeownership status, home size, length of time in home, and income.

 

Facebook Lead Ads are a terrific way to capture new leads for your painting business. Facebook has simplified the lead collection process to make it easy for both the customer and your business. If your painting business wants to grow its sales, start collecting new leads via Facebook Lead Ads.

Need help launching a Facebook Lead Ads campaign for your painting business? Contact the contractor marketing experts at AltaVista Strategic Partners for a free consultation!

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Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Smart Ways to Use Paint for Home Staging

If there’s one thing that doesn’t require substantial funds, but can greatly contribute to the appeal of your home to prospective buyers, it has to be the careful selection of interior colors. You may be a fan of dark or very bright colors, but keep in mind that most buyers find them off-putting.

Another thing you should also bear in mind when selling a house is the fact that people are much more likely to be attracted to a property that is ready for them to move in instantly. So, if you’re planning on putting your home up for sale, the following tips might help you.

Balancing Color Schemes

You would like to use various colors, but you don’t want them to clash and “fight” over which one is dominant color? Try using a so-called “primary” color on around 60 percent of the area, a “secondary” on 30 percent, while the remaining 10 percent should be painted in an accent color. Naturally, the accent color should be evenly distributed around the room, rather than concentrated in one part of it.

The use of complementary colours is also potentially beneficial, but only if their ratio is, say, 75:25. Any greater deviation from this ratio would either diminish their synergy or, in case of equal proportions, awaken anxiety among potential buyers.

Neutral Colors

The most popular choices for interior colors are black, grey, beige and white. Neutral colors, as the name suggests, blend well with pretty much any environment, but that doesn’t mean they are dull. On the contrary, depending on their schemes, they can be quite sleek, like in this property for sale in Sydney.

For example, grey is currently among the most fashionable colours. Not only does it let brighter colours shine even more, but it can also be used almost everywhere. People also often opt for ivory, wheat or beige when staging their homes.

Let there be Light

We are all familiar with the effect of various types of lighting on colors. What looks great in natural light may look quite the opposite when illuminated by incandescent lighting or LEDs. That’s why you need to think about the type of natural light in your home has and its distribution and intensity.

This is crucial when it comes to selecting your indoor colours and you have to bear in mind that the incandescent light will add a yellowish cast, while halogen bulbs have very little effect on colour tones. If your wall is facing north, you should probably avoid dark colours on that wall, since it will appear even darker.

Consequently, a south-facing wall should probably not be painted in bright colours, since they will only become even brighter due to their exposure to natural light. That’s where neutral colours play an important role, for instance.

Color Flow

 

One of the most important things is not to have sudden transitions from one color to another, but rather have a smooth transition, a “flow” as you walk around the place. To achieve this, you might want to use the same color in all rooms, or at least choose various shades of the same color.

Colors can also help you visually expand a room or a whole house. This effect is achieved by using the same light color on walls and baseboards. Also, you can choose to have a recurring color in several rooms. A wall in the dining room might be painted in the same color as the rug in the bedroom or an armchair in the living room.

A lot can be learnt about the use of colors in home staging by browsing through properties on sale online. Of course, the photos may show an image that doesn’t reflect the real situation to the finest detail, particularly in terms of the brightness of colors, but you should be able to get a pretty good idea about what would work in your own home.

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Getting to Know You: Noah Winkles

Noah, Nate and Chuck Winkles
Noah Winkles was born and raised in Santa Maria, California and has lived his entire life in Santa Barbara County.

Growing up, Noah had a passion for sports and played football, baseball, and basketball. When Noah wasn’t playing on a team or a pickup game with his brother, he was watching one on T.V. Noah even played on the Westmont College rugby team.

When it comes to food, he recommends a few pieces of tri-tip, pinquito beans with salsa, salad, and buttered up french bread – a meal he enjoys every weekend.

For the past seven years, Noah Winkles has been the vice president of New Life Painting, a commercial and residential painting company serving California’s Central Coast.

In this interview, Noah talks about his painting company’s greatest successes, failures, the importance of company culture, and a few other pieces of advice he feels other business owners could benefit from.

Noah, how did you get get your start in the painting industry?

Well, I was pretty much born into it. My dad started New Life Painting six years before I was born. My mom has pictures of me as an infant in New Life Painting whites. Growing up during the summer, my dad had me scraping paint off the ground when I was really young, moving tarps and paint as I got older, and by the time I hit high school, I wanted to be as far from the painting industry as I could!

I worked at Costco and an ice cream parlor during my high school summers. However, during college, I did end up doing some painting for a few of my professors for some extra cash.

When I did graduate in 2008, the economy was really bad and my dad came down to Santa Barbara and met me for lunch to recruit me. He had three painters on his team at the time and told me I could take over the painting business as he was focusing on his kitchen and bathroom remodeling company.

What do you feel has been New Life Painting’s greatest success? What was directly or indirectly responsible for it?

I feel like the biggest success has been the shift from doing mostly residential work to about 40% commercial/HOA.  Three to four years ago, I made a goal that I wanted to shift this business towards doing closer to 50% HOA work. To meet this goal, I consistently marketed, networked, and at least twice a month, was dropping off Starbucks cards, popcorn, and letters trying to get New Life Painting on the bid list.

After about a year of doing that we landed a few jobs, and it’s been really great ever since. We treat our HOAs like high-end residential homes, which our customers love.

If You’re Not Setting the Atmosphere, Someone Else Is

How does New Life Painting’s culture influence how your run your business?

We live by our company values which can be broken down into six parts:

• Communication: Means of connection with the team and our customers
• Collaboration: Leverages the collective knowledge of the team
• Respect: Treating others the way you wish to be treated
• Trust: It’s all about actions
• Love: Committed with heart and mind
• Fun: Work hard, have fun, stay humble

Everyone in our company understands that our culture is the single most important part of our business. If we had employees that didn’t live by this, everyone would feel it and the focus/culture would shift. If you’re not setting the atmosphere, someone else is.

Learning to Listen

Talk to us about a time you failed at work, what was the experience and what did you learn?

Listening to your team is so important. That goes back to collaboration and trust. We painted an HOA a few years back, and we had a particular product spec’d out for the job. The paint rep talked me into a more expensive product that he said would have better color retention and last longer. My project manager told me not to use it; he said it wasn’t the right product, and not to go with anything we didn’t know. Sure enough, one year later we had to redo the whole project due to peeling and fading. I stood up in front of the guys and apologized for not listening and that I wouldn’t do it again. It was an expensive lesson!

What is your hiring process? How do you find new team members that are a good fit culturally?

We hire strictly on attitude; skill is a bonus. It’s really that simple. We generally have two meetings initially with our office manager, then with me and my estimator. At the interviews we share our company values and make sure they align with theirs. We do background checks and we do drug testing, no exceptions. We don’t let new hires work on in the interior of a home for at least three months, and there is trust built with that employee.

When hiring, we let it be known that our culture is everything and that we hire on attitude. We invite people to leave when that attitude does not line up with our values.

Networking & Sales Education

If you had the chance to rewind the clock five years, what would you do differently?

Five years ago, I think I would have done more sales education and done more networking with other painting contractors. Four years ago, we started working with Nolan Summitt Services, which has 80+ of the finest painting contractors in America (plus a couple in Canada), and we have truly grown as a company since joining. I wish I would have joined earlier!

Excluding New Life Painting, what other companies or businesses do you admire?

When it comes to other painting contractors, there are definitely certain aspects of other companies that I really admire. The first that comes to mind is Chism Brothers Painting. Mike Chism is such a great guy. He’s humble, has integrity, cares about his employees, and his company is one of the most financially sound I’ve seen in this industry. While they’re not the biggest company, the way Mike runs his company is very smart.

I also admire the sales culture of Nolan Painting in Pennsylvania. They are so focused on sales and they train so much, it’s no wonder why they are one of the biggest residential painters in the country. When it comes to marketing and branding, I really like Two Dudes Painting. Their marketing is fun and catchy.

Who has been your greatest inspiration?

My wife, Vanessa, without a doubt. She’s strong, funny, beautiful, and an amazing mom and wife. She has faith that I haven’t ever seen in anyone ever before.

Tools of the trade – what tools are essential to the success of your business and why?

I think there have been three tools that have really helped our business the last couple of years. Number one would be the use of Smartsheet. We use Smartsheet for hours tracking on jobs, helping with staging future jobs, notes and colors for customers, communication between our project managers and office staff, pre-job walks, auditing and more. Smartsheet has been such an integral part of our business.

The second would be One Step Estimating which has really helped us set up a system for estimating correctly with job hours – plus it’s easy to convert. It’s also great because it makes it easy for future estimators to learn our system.

Last, but not least is our CRM PipelineDeals. We love PipelineDeals – we use it for recording our sales, sales statistics, and it also helps with our follow-up to potential customers.

What advice do you have for other painting contractors?

I think number one piece of advice I’d like to share is to create a culture for your employees. Like I said earlier, if you’re not creating the culture, someone else in your business is. As a company, we came up with our values as a team and we did it through a values assessment worksheet. It’s important to include everyone, and it’s your job implement and protect them.

If you’re a painting contractor looking to increase online leads and sales, contact David Chism with A David Creation today.

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Brian Jensen

Brian Jensen is the CEO of Congruent Digital, a full-service online marketing agency that provides cross-channel marketing solutions for businesses of all sizes. Congruent Digital proudly partners with A David Creation to provide painting contractors with results-driven digital marketing services.

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