2018 COLORMIX® FORECAST PREDICTS COLORS THAT WILL DRIVE FUTURE DESIGN INNOVATION

Sherwin-Williams Annual Color Trend Report Reveals Three Distinct Palettes Representing A Global Collision of Influences

 

CLEVELAND (June 12, 2017) — From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix^® Color Forecast exhibits three unique color palettes that draw from emerging  global trends. The collection predicts the colors that will drive conversation and inspiration for the coming year, offering new perspectives on societal influences and their impact on color and design trends.

The Sherwin-Williams Color Forecast team, led by Sue Wadden, director of color marketing, identified 36 colors drawing from fashion, nature, pop culture and global design, to create the Colormix palettes Sincerity, Affinity and Connectivity.

“Like blue meeting yellow to make green, every color in the Color Forecast is a collision of influences with every palette bringing a new chance at community,” said Wadden. “The connection to experiences, thoughts or moments in time is an important facet to life which deeply influenced the color trends that are primed to take hold next year. We eagerly await to see how these trends will unfold in the creation of unique new spaces.”

Sincerity

There is a growing need for minimalism, daily meditation and the concept of lagom – “just enough.” The hushed tones of Sincerity play out in sand, complex grays and hazy botanicals. There are no harsh lines, but rather, blending and fluid movements that create peace and space.

“Less is more as we declutter and move possessions into the cloud. With the Sincerity palette, silence is no longer empty, but instead is rare and rich with possibility,” said Wadden. “Sincerity is about mindful living and creating an environment to disconnect and recharge.  Soft, washed neutrals, greens and sanctuary pinks work together to create harmony.”

Affinity

The Affinity palette reflects our need for roaming as we seek to make connections with new places and cultures, and the celebration of indigenous patterns and artisan crafts we find along the way. The bright folklore of this story is told in memorable pops of peacock color, animated fuchsia and grounded browns.

“We’re remapping our sense of community, landlocked cities are becoming global hubs of crafts and gastronomy,” said Wadden. “Home and car sharing, as well as e-learning, have created a culture of everyday nomadism and the wanderlust-obsessed.” 

 Connectivity

Inspired by the progressive movement of virtual reality, productivity and youth culture, the high-tech Connectivity palette serves up colors we crave: pixelated in orange, violets, digital greens and high-def yellow.

“In Silicon Valley, Austin, Berlin and Beijing, techies are the new hippies, full of breakthrough ideas and utopian ideals,” said Wadden. “Connectivity is modern and playful, bringing in dark watery tones of blue that are balanced with neutrals, warm yellow and energetic purples.”

Color Exploration and Selection

Explore the Color Forecast and beyond with ColorSnap, an integrated system of colors and tools designed to help consumers and professionals make confident and efficient paint color selections. Download the ColorSnap Visualizer app to view the forecast on your iPad.

Discover more about Sherwin-Williams 2018 Colormix Color Forecast and other color selection resources at www.swcolormix.com.

The Sherwin-Williams 2018 Colormix Forecast

Serenity	Affinity	Connectivity
Less Brown SW 6040	Tamarind SW 7538	Hunt Club SW 6468
Sashay Sand SW 6051	Borscht SW 7578	Overjoy SW 6689
Wheat Penny SW 7705	In The Navy SW 9178	Jay Blue SW 6797
Alluring White SW 6343	Tatami Tan SW 6116	Cavern Clay SW 7701
Rojo Dust SW 9006	Adrift SW 7608	Black Swan SW 6279
Shell White SW 8917	Aged White SW 9180	Ibis White SW 7000
Acacia Haze SW 9132	Rockweed SW 2735	Wisteria SW 6822
Homburg Gray SW 7622	Honey Bees SW 9018	Reflecting Pool SW 6486
Functional Gray SW 7024	Exuberant Pink SW 6840	Organic Green SW 6732
Malabar SW 9110	Indigo SW 6531	Billowy Breeze SW 9055
Song Thrush SW 9112	Heartthrob SW 6866	Grape Harvest SW 6285
Pearl Gray SW 0052	Oceanside SW 6496	Queen Anne Lilac SW 0021

Ask Sherwin-Williams^TM

For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,200 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.

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Vip Clip

Sal Mangeri from Valley Pro Products has been a long time friend of Blogging Painters, he shared his bucket liners years ago and has now offered samples of his Vip Clip to members. We love to see painters that are inventing items to help others and increase efficiency!

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PEP’s New Features Focus on Process and Productivity

The folks at PEP Cloud have been busy adding new features to the program to streamline the estimating process. It’s easier than ever to build detailed estimates, follow up with clients, and track jobs from start to finish.

Here are some highlights

Estimating Forms

Populating the estimate with all the tasks that you’re going to do is tedious if you have to go one item at a time. But what if you could call up all the items related to a specific task at once? And what if the items were already set to your preferences, including materials? And what if the standard notes you want to include are already there? Well that’s what happens with PEP’s Estimating Forms. Provide some basic measurements and let the program calculate quantities for you. These are completely customizable – estimate using production rates, by the hour, by the square foot.

Automated Customer Follow-up with eBids

Don’t let customers fall through the cracks. And don’t lose sleep worrying about whether you forgot to follow up with someone. Automate your customer follow-up process and relax!

• Use an automated customer follow-up campaign to solve the problem of remembering to touch base with clients after you send them an eBid. Just set it and forget it. Your customer will receive the emails in the campaign sequence automatically.
• You can set up a “Thank You” message when you send the eBid. Down the road, when your client accepts, she’ll automatically receive an email from you saying Thanks (and whatever else you want to include in the message). She knows her project is important to you because you responded right away, even on a weekend. Way to go!
• Some customers love to play What If. What if you don’t paint the trim? What if I strip the wallpaper myself? Well guess what: you can put your client in the driver’s seat with the Pick & Choose automation. It gives customers the ability to manipulate the bid and answer their own questions rather than having to wait for you to make updates.

Pipeline & Calendar

Track jobs from start to finish with PEP’s Pipelines. Pipelines make it quick and easy to see where jobs are in the sales process. When the job is won, schedule it on the calendar right in PEP, assign the work to a specific crew, sync with Google, and monitor work on the Work Pipeline.

Customer Service and Video Tutorials

If you have a question, PEP’s great about responding to emails (even on weekends). You can fire off a question right from the Help section of the software. But if you’re the kind of person who wants to see how something is done, to walk through it step-by-step, PEP’s Video Tutorials are for you. Videos are organized by topic and before you even click on one, you know in advance what the time commitment is.

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Marge Parkhurst

Marge Parkhurst, owner of Painting By Marge and PEP Estimating Solutions, is a prominent painting contractor in the high-end residential market of Litchfield County, Connecticut. She has presented seminars at various PDCA conventions and Sherwin Williams pro shows. She has been featured in many industry magazines including Professional Painting Contractor, American Painting Contractor, PWC, and Rental Products News.

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Digital PR: Effective Ways to Get the Word out There

  Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day.

Whether you’re promoting a business or trying to inform people about some news or topic, spreading the word will demand a lot of effort and you must cover the most, if not all channels, in order to spread the news you want. Be that as it may, marketers never seem to run out of ways or ideas to effectively promote something. As daunting as the process may seem, all the effort placed in promotions, is worth it at the end.

Here are a few ways to get the word out there.

Start a blog

Blogging is one of the most effective ways for any news to spread over the Internet and many people use this method to inform the public about various topics or industry related news. Not only that, but people often look for blogs, in order to inform themselves about something that interests them. With that in mind, if you want an effective way of getting the word out there, then blogging is the way to go.

However, for blogging to be as effective as possible, you must first put some effort into it and build a solid online reputation. To achieve this, you must supply your viewers with relevant, informative and entertaining content, which will help you build a community of followers. Also, make sure you collaborate with popular bloggers in your niche and score some guest posts on different blogs or websites. After you have built your reputation, you can leverage your blog to spread the word more easily.

Email outreach

Email is still one of the best ways of spreading the word and establishing relations with various people online that can help you do the same. In order to successfully endorse an email outreach you must know how to compose an effective email that will generate the desired result.

For instance, make sure you research the person you want to contact, by checking out their social network profiles or by researching them online. You should do your best to familiarize yourself with your contacts, as much as possible before actually contacting them. That will help you personalize an email and start a conversation that will benefit your agenda. Make appropriate email strategy

Moreover, you should make yourself known to your contact as well, by at least following them on social media, because no one likes an email from an unknown person. Also, make sure you are on point with your intentions and that you don’t overwhelm your contact with senseless information.

Composing the right email will help you expand your network of associates and establish relationships with influential people in your industry, who will help you promote your news or get the right message out there.

Leverage social media

Social media is the hub of information and various marketers use these platforms to promote businesses, marketing campaigns, sales etc. If you want to spread the news fast or increase your visibility, then social media can be of a great assistance in that matter. You can leverage social media to promote your products, services or to increase your brand’s visibility and recognition.

However, running an effective social media marketing campaign can be costly and you may have to pour additional funds in order for it to succeed.

Social networks allow you to build a relationship with your audience and communicate with them more personally. Also, you can use different social media channels to promote your business, but the most effective way is to focus on the channels inhabited by your target audience.

Use the power of the video

Video marketing is on the rise, in both popularity and efficiency, as marketers focus more on using the video in their campaigns. Not only that, but consumers prefer watching video content to reading texts. This is mostly because video enables marketers to deliver a message quickly and effectively, while reading texts or browsing images can take more time.

Moreover, most of the consumers browse the web using their mobile devices and video format is convenient for them to stay updated. If you want to promote you business or send a clear message out to your audience, then you should start leveraging video in your promotional campaigns.

Getting the word out there is difficult and time-consuming work. However, there are plenty of ways to leverage new technologies and online features to effectively promote almost anything. All that’s required is for you to find the solution that suits you the best.

Raul Harman’s is a IT consultant and a writer who has a lot of experience about innovations in all aspects of digital technology and online marketing. IoT and the world of mobile devices have been his focus in the previous years. Raul is a passionate runner and adventure seeker. Every spare moment he loves to spend in nature. He is a regular contributor on Technivorz blog.

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