Sunday, October 30, 2016

Solve Business Problems in Half the Time

Defeat Twice as Many Problems in the Same Amount of Time!

Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”.

While I love big picture thinking, when you are in the forest, you see trees. And when you can’t see your way out of the forest, the problem is the trees.

If you have been in the paint industry for very long, you know that there are problems…too numerous to list in one article. The ones that get the most attention are the ones that are right in front of us. Unfortunately, sometimes those can be the hardest ones to see.

What’s Your Problem?

What is a problem for paint contractors? Ultimately, anything that negatively impacts our ability to pay the bills, make profit and ensure security in the lives of our families and employees.

[Read a previous article by this author called “What’s Your Problem?”]

Paint business problems will come in all shapes and sizes, but they all share some common attributes as far as their impact. Let’s take a quick look at the life cycle of a problem.

The Problem with Problems…

…is that anyone can identify one, and sometimes people think that is where their responsibility ends. So, defining what a problem is in your business becomes important. What is a problem for an employee may not always fall in priority line with what is a problem for your business.

Always consider the source and the reason for their voicing of a problem. Someone bringing you a problem that genuinely inhibits operational efficiency is the best kind of messenger to have.

Hire for that aptitude.

paint business problemsIf you have people in your company who present their own daytime inconveniences as company problems – and less face it, if you are hearing about it, it’s a problem in your company – then you may be in a strong position to save yourself some time.

It is important to be a good listener and give everyone in your company your time, but it is also important for everyone in your company to know that your time is valuable and it is ultimately the resource that best secures their employment in your company.

Challenge your employees to become problem solvers. That is only learned through experience. There are no armchair problem solvers. But there are plenty attempting it.

The first thing that I’d like to do is encourage employees to come to me with a problem and a few well-thought-out solutions than just an annoying problem.

Promote Solutions

“It is entirely too easy to hop on the internet with either a problem or a solution that is half baked. What is more important is to keep the focus inward, within your own company. Sure, gather info from all possible sources that you consider to be reliable, but keep a clean filter on what info to retain and how to implement it into your own company.”

If you are not sure the solution to your common paint business problems, you at least need to know what category it falls under in the business world so that you can research it and seek help. To make it simple, most field based problems for painters fall into the categories of Operations or Human Resources.

People either aren’t doing what your company needs them to do, or your company isn’t clearly defining what it needs people to do.

Either way, there are problems that need solutions, and this is a case where it definitely doesn’t matter who’s right and who’s wrong. As long as a problem festers, everyone is wrong because no one has solved it.

We win together and lose together.

Sometimes, it can be very empowering to lead people with questions. When employees come to you with company problems, ask them what they think would be a good solution. And listen. You might be half way to a solution.

Leaders Emerge

paint contractor problems

The problematic road to honesty.

The bridge between problem and solution is honesty. The most honest people in your company, and that list hopefully begins with YOU, are the ones who will take responsibility for where they themselves are a weak link.

Encourage them to also suggest ways to make operations better so that people can do their jobs the way they need to be done. Day to day operations need to be easy for everyone! No one wants to dread coming to work.

I co-taught a course recently about the importance of defining roles in paint companies. If everyone is responsible for everything, then nothing gets done. It’s simple human natures. Avoidance behavior rules.

Now, if everyone is accountable for specific things, then it is much more likely that things get done. With proper management, which is a discussion for another day.

Such a Lonely Word…

HONESTY is the biggest communication skill that is needed to ensure that everyone knows where everything stands in your company. The only thing standing between any problem and its solution is accurate information, the definition of honesty. That should be Core Value number one in any company.

Customers can smell it, and it smells good.

Keep in mind, honest solutions shouldn’t come with a “you don’t get it” attitude. Blame is not part of the game in efficient problem solving.

Be like a dentist in problem solving. Find the cavity (gap in your company), drill until the problem is removed, and apply the appropriate filling (solution) into the hole.

While it is best to do all of this with a positive, supportive, caring and encouraging approach, what matters most is that the problem gets solved. Sometimes, it simply can’t be wrapped in bacon. Honesty is the best way to address the cause of a problem, and the direct approach is inherently a time saver in your business day.

Now, tell us: What is the most recent operational problem that you have solved in your company?

 

Author information

Scott Burt
Scott Burt owns and operates Topcoat Finishes, Inc. in Vermont, writes the monthly "From the Field" column in American Painting Contractor, and blogs prolifically at www.topcoatreview.com. Google

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Friday, October 28, 2016

How White Roofs Bring Benefits

Investing In Exterior House Painting Can Help The Planet And Your Pocketbook

Did you know that white roofs can be beneficial for the environment, your wallet, and the life of your roofing as a whole? As a result, these roofs are popping up across North America as they grow in popularity. When painting a white roof, exterior house painting experts use a reflective white coating that reflects sunlight and radiates absorbed heat.

In comparison to dark-coloured roofs that reflect a mere 20 percent of sunlight, white roofs reflect up to 90 percent and have 100 percent thermal emittance (the ability to radiate the absorbed heat). This means less heat is absorbed by buildings throughout the city.

Let’s take a closer look at some of the benefits white roofs have to offer:

Reduce the Urban Heat Island Effect

Ever notice how a city is always a few degrees warmer than the suburbs or a rural community? The heat from sunlight winds up absorbed by the roads and buildings in a city. Concrete’s thermal properties, coupled with a lack of vegetation in urban centres, winds up making busy cities much warmer than the weather might suggest. This is known as the Urban Heat Island effect. Suburbs have more tree cover and less areas for sunlight to be trapped. Surfaces that better reflect and radiate heat, like a white roof, can help cut down on the Urban Heat Island.

Reduce Energy Use in the Summer

Since buildings are hotter in the city, especially in the summer, energy is being used constantly to air condition buildings and homes. This increased energy use takes a toll on the environment, the power grid, and the bank account. Energy bills skyrocket and outages roll across cities, provinces, and states. White roofs can help you save money and energy spent on cooling your home by reflecting the sunlight and reducing the amount of heat that is absorbed. All you need to invest in is some exterior house painting!

Reduce Smog and CO2

White roofs reduce heat, smog, and pollution. Highly populated cities in the US have seen a decrease is smog pollution since white roof projects began. This means fewer people with respiratory illnesses (such as asthma) will suffer during hot summer days and the air will be cleaner and better for the environment overall.

Extend the Life of Your Roof

Heat can warp and crack roofs, especially when sunlight isn’t reflected well and heat isn’t radiated. Fortunately, white roofs do the opposite—the sun reflectance and heat emittance protect the roof from heat damage, and extend the life of the roof. Getting a white roof will save you from a costly roof replacements more often.

The next time you consider exterior house painting, remember these important benefits to having a white roof. Your roof will be stronger, your energy bills will be cheaper, and you will help your city and environment by reducing heat, smog, and energy use.

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Tuesday, October 25, 2016

Matching Wall Colours With Furniture

Interior Painting Services That Complement Your Home

It’s amazing how much of an impact a fresh coat of paint can have on a room’s overall look and feel. While hiring an interior painting service is an easy way to revamp your home, choosing the perfect shade to use can be a bit harder.

There’s a lot you’ll want to consider during the process, such as lighting, room size, location, use, and (most importantly) furniture. If the walls of a room don’t complement the furniture, it can make the space appear hectic, messy, and inharmonious, which won’t do much in the way of enhancing your home.

Next time you’re repainting, make sure the colour you choose complements your furniture by following these general guidelines:

Choose Colours That Work Together

To start, you’ll need to take stock of what pieces and fabrics are currently in the space. While it’s certainly not imperative that the colours match, they should definitely complement each other in one way or another. To find colours that go with your furniture and upholstery, try using an online colour wheel or calculator.

Think About Proportions

Another factor to consider is the size of the room and how much of it each colour will cover. If you’re getting interior painting services to repaint a whole room with the same colour, its contrast to your furniture might have to be more subdued than it would be if you were only painting one of the walls.

Consider The Tone

Generally speaking, dark hues will make a space more grounded and intimate while light colours add depth and brightness. As such, a good rule of thumb is to combine both dark and light colours in a room to create balance. If your furniture is already very dark, you might want to consider asking if your interior painting services can use a brighter paint colour.

Consider The Focal Point

Every room has a focal point, whether it’s the paint, the furniture, the décor, or an architectural feature. If the focal point of the room is not on the walls, make sure the colour you choose adds to and doesn’t take away from this feature.

Hiring interior painting services to switch up the colours of your walls can give new life to your home. When repainting, be sure to take into consideration all aspects of the room so your re-do doesn’t become a re-don’t.

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Sunday, October 23, 2016

How to Be Found On Google

As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, you keep it. But how do we “get more SEO”?

Before we jump into the best ways to be found on Google, it is important that we understand how Google works. When a user goes on to Google and searches for something, they expect to have a relevant result. If the user consistently receives a website on Google which is not what they were expecting, they will ultimately go to other search engine like Yahoo or Bing. Google wants to be the best search engine possible. When someone is searching for an “exterior painting contractor” or “commercial painting business,” Google is going to show whoever “looks” the most credible to them. Here’s how you get found on Google:

1. Create and Optimize a Google My Business Listing.

A Google My Business listing is an online profile created with Google which tells Google exactly who you are, what you do and your contact information. The best way to find out if you already have a Google my business listing is to Google your business name. If a profile shows up on the right hand side similar to this image shown, you already have one. If there is not a box on the right hand side, you need to create one.

Google My Business Optimization and SEO for Painting Contractors

The Google My Business profile box is located on the right hand side when you search for your business.

Your profile can be created or modified at google.com/business. It is 100% free. Make sure that all of your information is thoroughly filled out; you want to provide Google with as much information as possible.

This is also where you’re going to ask customers to review you. The more reviews, and higher rated that you are, the higher up you will show up on the rankings. In previous years, Yelp was the number one source for reviews. However, due to the recent accusations on Yelp, Google has decided to create their own system (Google My Business). Because it is a Google system, they overpower Yelp by factoring your reviews into your search engine optimization (and ultimately how you rank).

2. Your Online Listings

Online listings are any profile that you have online. This can include Yelp, Yellow Pages, Home Advisor, Angie’s List and any social media profiles. Make sure that all of this information is identical and that you are including your business name address and phone number. If Google sees inconsistencies among these profiles you will lose credibility because they don’t know which website is accurate.

It is a tedious process to Google yourself and go through every single profile, but it is well worth it. Once that is established, the best practice going forward is to make sure that any future profiles you create are all identical.

3. Your Website

Ultimately your website is going to be the most important factor of your ranking on Google. Although there exists a comprehensive process for improving your ranking online, the important thing is to ensure that your content on your website includes the different keywords which you’d like to show up for. The content (headlines and paragraphs) on your website should include keywords like “painting contractor” and your local cities.

I would advise hiring a specialist to work on your search engine optimization if you haven’t already. Here’s why: a couple of months ago we had a client come to us in desperate need for search engine optimization. They had hired a cheap SEO company for $200 a month in attempt to save money from Angie’s List and HomeAdvisor. They had also just redone their website. The SEO company made several mistakes including a duplicate website on Google as an attempt to generate more leads. However, because Google saw duplicate profiles and web sites on the web, they realized that this was unreliable, inaccurate information. Google ultimately completely removed both web sites and listings from search results and the business lost all incoming leads.

While we were able to restore their website and their rankings, the critical thing here is to hire an expert who understands the web and can get you real results.

What Should I expect?

Once you obtain high rankings for valuable keywords, you should expect more traffic to your website which ultimately results in more leads. I would recommend focusing on keywords which are going to generate leads in your target market. An example of some of these keywords would be the location (cities with higher house values usually mean larger jobs) and the type of painting job (residential versus commercial; exterior vs interior). Please view one of my latest case studies for inspiration.  

By putting time and resources into your online business, you are ultimately investing in an asset. You keep the website and rankings, and it continues to generate more revenue for your business.

If you have any questions, please feel free to comment below or drop me a message at pruchti@adeptplus.com.

Author information

Peter Ruchti
President at AdeptPlus
I have a passion for providing web design and online marketing solutions to help painting businesses grow. By helping you develop your brand and strategically communicate your purpose, I can help you move past the idea that you need “just a website” and help you direct your energies to success online. Please feel free to contact me with any questions (really!) or visit Painting Business Gurus for free resources.

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Thursday, October 20, 2016

The Barnes Village Development

Breathing New Life Into Barnes Hospital With Renowned Local Decorating Firm   If you have been resident in the area for some time, you will have been unable to miss the 1870’s brick built Barnes Hospital, Cheadle, towering over the surroundings. First built away from the centre of the then industrial Manchester, it was named …

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Monday, October 17, 2016

Renovation Of Older Properties

Renovating older properties and listed buildings Renovating those older – and more majestic – properties can certainly make for a desirable so it’s important to get things right from the word ‘go’! When a house builder takes on an older building, or listed property, it is the ideal setting for moderm apartments contrasting with the …

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Sunday, October 16, 2016

Hiring, Firing and Training

There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it is that you do well. This will help you to determine what niche you want to aim for and, in turn, the makeup of the crew you will need.

Hiring

employeeDepending on the size of your operation, I would suggest a mix of skill sets and levels. A strong superintendent to help oversee your operations is key to your success. This is especially true as you grow your company. At some point you will realize that you can’t do it all yourself; marketing, estimating, contract administration, supervising, hiring, and the list goes on, doesn’t it? A reliable and capable superintendent will not only protect your interests, but will also allow you to grow. This admittedly is the most challenging person to find. I have always started with someone who has a solid foundation in the trade, and who I know I can trust. You can build on their abilities from there if need be. One critical part of your superintendent’s job description will be to supervise and train your forepersons.

painter

Depending on your volume, you will need some number of forepersons to run your crews. These key people should also have a proven track record as well as the capacity to work with and supervise people. There seems to be a common mistake that just comes naturally when we promote from within. That is when a foreperson position becomes available we automatically tend to pick our “best painter” for the job.

That seems to have some kind of logic to it, but I have found that

not all excellent painters are excellent managers.

On the other hand, sometimes they are. I would just suggest to you that you need to be aware of this potential pitfall and promote carefully, and be willing to commit to the necessary training. The main body of your workforce will normally be made up of journeymen and apprentices. If you don’t have a Union affiliation, you may just refer to them as “painters” and “helpers”, but they are also vital to your success, as they are the people “getting it done” for you.

Your avenues for finding help are probably only limited by your imagination. I would suggest a few of the more common ones: Membership in a local Union is one obvious resource. Union halls can provide skilled people on short notice, depending on availability of course. .

employeesOne last word on hiring; I would encourage you to avoid falling victim to the pressure of demand. You will always have commitments to meet, but a “warm body” may provide only “cold comfort”. Put another way, you may fill a position, but if that person doesn’t show up for work consistently, or when they do, don’t perform, they are more of a liability than an asset. Learn to evaluate your personnel quickly. In my opinion, it shouldn’t take more than a week or two to figure out if a person is a good fit. I find that people most often fit into one of four categories: they are a “keeper”, they need training (provided they are trainable), they need motivation or they need a different job.

Firing

That seems a good segue into the topic of Firing, which I will keep short. Having to let someone go is never fun for anybody, but it is nonetheless part of running a business. If you are fortunate, hire wisely and carefully and treat your staff well, you will hopefully have people that will stay with you for years. There are times however when we all have to terminate someone’s employment. This should only come after you have exhausted the steps mentioned above, by providing training if it is needed or the appropriate motivation (each person is different), and giving everyone a fair chance. If it does become necessary to part ways it can, and always should be, done with courtesy and respect.

Training

Allbright_PaintersConsistent and thoughtful training is an ongoing and critical part of any successful company. You are primarily responsible to see that you have a program in place to meet this goal. You train your superintendent, he or she trains the foreperson who in turn trains the crew; it starts with you. I often hear a foreperson complain that they don’t have time to train because they have a production quota to meet. It falls on you to empower them to take the time to improve the skills of those under them. It is surprising how little time it can take to stop and show someone a correct brush or spraying technique, and what lasting returns that investment can achieve.

This mentoring mentally needs to be ingrained in your crews, as it pays dividends directly to your operations. 

Author information

Lynn Jackson
Lynn Jackson began his painting career over twenty years ago under the watchful eye of a master painter. After many years of learning and perfecting his trade, working both on his own and for contractors, he finally settled in Northern California. Lynn continued to paint, while also earning a Master’s degree from a California State University. In 1985 he took a position running a newly formed painting company for Hignell & Hignell, Inc. With a C33 painting contractor’s license in hand, he set about growing that company into one of the largest and most profitable painting operations in the area.

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