Angie’s List Reviews: More Important Than Ever

Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to every painting contractor:

More people are going to see your Angie’s List Reviews.

Access to Angie’s List reviews about your painting services was previously limited to the sites 3,000,000+ paid subscribers. Now consider there are roughly 86,000,000 homeowners in the United States. Potential exposure to your Angie’s List reviews just increased more than 26 times. What do you want them to see?

Angie’s List is all over the first page of Google.

Like it or not, Angie’s List has done a great job entrenching itself on the first page of Google. This is especially true for searches related to generic contracting terms and name specific searches for contracting businesses. They also buy Google Adwords for contracting specific keywords in many markets.

Online reviews matter, so Angie’s List reviews matter.

Research on consumer reviews indicate that 92% of consumers read online reviews and 80% of people trust online reviews as much as personal recommendations. With Angie’s List going to a free model, more people than ever will have access to their reviews on your painting business. It is important Angie’s List reviews on your painting services encourage prospective customers to hire you.

What should my painting business do?

1. Claim your Angie’s List profile. This will allow you to checkout your current reviews and register for alerts when new reviews are posted to your listing.

 

1. Develop a plan to drive more reviews to your business. Reputation Stacker is an affordable online software that helps drive reviews from satisfied customers. It also never hurts to ask happy customers to leave a review about your services.

 

1. Negative reviews are virtually unavoidable today, so make sure your painting business has a plan of action in the event of a bad review Here are 10 tips for responding to negative online reviews.

What does all this mean?

Put simply, your Angie’s List reviews are now more important than ever. They are fully accessible to anyone with internet access and Angie’s List will continue to have a consistent presence on the first page of Google. The goal for Angie’s List in making this move is to increase site traffic which will indirectly increase the number of people reading Angie’s List reviews about your painting business.

Need a specific question answered? Feel free to email the author or post it in the comment section below. Expect a quick response!

Interested in a dedicated strategy for generating positive online reviews about your painting business? Contact AltaVista Strategic Partners to set up a free consultation!

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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