The Benefits of Content Marketing and Personal Branding

Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study.

“Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, personalization, and content strategy”, according to Gary Viray, founder of Propelrr, a digital marketing agency in the Philippines. All these boil down to content marketing and personal branding.

For your painting business, this means attracting new clients and retaining existing ones by sharing high-quality, relevant content online—without asking them outright to purchase from you.

Promoting your business is all about shaping consumers’ perception of your brand. Even if your service is excellent, people won’t do business with you if they don’t see it as something that will make their lives better.

Here’s how you can tap content marketing to build your business brand and drive its growth.

Expanding your online presence

Content marketing helps people to easily find your company on Google, making it one of the effective search engine optimization (SEO) strategies for your business. Regularly update your business website or blog with relevant content to raise its chance of showing up on the first page of Google search results.

 

Positioning yourself as an expert in the industry

Position yourself as an authority in the painting industry with content marketing strategies. If people see you as a subject matter expert, you’ll quickly become their trusted source of information and advice. People will turn to you for answers and, ultimately, to avail of your services.

To start off, think of the usual questions asked about your industry. Then share your expertise by creating informative blog posts, videos, infographics or podcasts that answer those questions.

Building solid relationships

If you prefer building long-term relationships with your online audience over making short-term sales, you need to step up your content marketing efforts. Your personal branding strategies should include replying to comments on your blog and social media channels. Extend your brand’s reach by commenting on the blog posts of influencers in the painting industry.

Gaining customer trust and loyalty

Consumers buy only from brands they trust. Earn their trust and loyalty by implementing content marketing and personal branding strategies that will establish yourself as someone who can solve their problems. Get to know their pain points and frustrations—like how to deal with peeling paint or what can be done with leftover paint at home. Then provide actionable solutions through how-to articles, tips and tricks, hacks, and DIY tutorials. If people see you as helpful and caring to their needs, they’ll be enticed to do business with you.

Making your brand easily relatable

What makes your brand real and unique? Your content marketing tactics must reflect that by engaging people instead of just giving out information.

How to make your brand feel more human, relatable, and real? Add authenticity to the personal branding of your business with user-generated content. On your Facebook fan page, you can ask people to share before-and-after photos of their home remodeling project. Better yet, turn it into a photo contest on Facebook and Instagram!

Content marketing strategies work together with personal branding to help you reach out to your target audience. So make them work to your painting business’ advantage.

When you connect and engage with your clients, you’ll earn their trust, loyalty, and patronage.

Aby Nicole League, is a qualitative researcher and a passionate writer. She writes mostly about health, psychology, technology, and marketing. You can follow her on twitter via @abyleague

The post The Benefits of Content Marketing and Personal Branding appeared first on The Blogging Painters.

How Can Painting Contractors Use Google Posts?

What Are Google Posts?

Anytime there is an opportunity to occupy more real estate on Google, it is a good idea to take advantage. The latest way to capture more of this coveted real estate are Google Posts. A new feature rolled out to every business in June, Google Posts are snippets of information businesses can add to Google that show up in organic search results. They appear under your Google My Business listing when someone specifically searches for your painting business:

How do I use Google Posts?

Google Posts are accessed through your Google My Business account. Just login, then click on Posts from the left hand column menu. This will launch the create post window. In many Google My Business accounts, it will carry a blue “NEW” label.

There are four main types of Google Posts: Events, Offers/Specials, Product Updates, and Announcements. Every post can include a relevant photo, a 100 to 300 word description, and a call to action button that directs traffic to your website or landing page.

How can a painting contractor use Google Posts?

Of the four types of posts, Offers make the most sense for painting contractors. They are a great opportunity to post special offers (essentially coupons) that will help any painter capture more real estate on Google, drive website traffic, and generate leads. Here’s an example offer any painter could post:

Each post remains live in the search results for 7 days, so it is important to come up with a variety of offers that can be posted week over week. Here are a few ideas:

• $500 Off Any Exterior House Repainting Project
• 10% Off Paint & Materials
• Paint 3 Rooms Get 1 Room Free
• $500 For a Full Day of Painting

For more on Google Posts and how your painting business can start using them, checkout the Google Help Tutorial or contact the marketing experts at AltaVista Strategic Partners. They can be reached by email or by calling 443-960-4004. They will gladly answer any follow up questions at no cost and you can mention this post for a free marketing consultation!

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

TwitterLinkedIn

The post How Can Painting Contractors Use Google Posts? appeared first on The Blogging Painters.

Now Available: Titan™ ControlMax™ Series High Efficiency Airless Paint Sprayers

MINNEAPOLIS — June 29, 2017 — Titan™ ControlMax™ Series High Efficiency Airless (HEA) paint sprayers are easy to use and deliver maximum control when spraying at production speed. For homeowners, handymen, and paint contractors, Titan’s new ControlMax sprayers are designed to spray coatings with up to 55 percent less overspray than conventional airless paint sprayers, while delivering the same productivity. Less overspray reduces masking and clean-up time, wastes less paint, and increases the number of painting applications that can be completed with a sprayer.

ControlMax Series sprayers have a softer, more forgiving spray pattern and produce a consistent finish from start to finish when spraying unthinned coatings.  They spray efficiently at lower pressure and are built Titan tough with best-in-class durability. ControlMax sprayers last up to three times longer than comparable airless sprayers in their class, and tips last two times longer than standard high pressure airless systems. Featuring high impact polymers and thick gauge metal tubing, these sprayers will stand up to the toughest ongoing use, and they are covered by an unmatched two-year limited warranty.

“Our new ControlMax Series sprayers are precise, easy to control, and produce minimal overspray,” said Chris Noto, director of products for Titan. “Simply put, they take the intimidation out of spraying with a professional airless sprayer, making it easy to spray like a pro.”

There are four ControlMax sprayer models: ControlMax 1500, ControlMax 1700, ControlMax 1700 Pro, and ControlMax 1900 Pro. They are available in the U.S. and Canada at big box home improvement retailers, select hardware stores, and professional paint retailers. MSRP ranges from $329.99 to $579.99. Watch a video and get more information at www.controlmaxhea.com.

 

 

About Titan

As a leader in spraying technology, Titan manufactures and markets a full line of professional-grade sprayers for applying a variety of coatings. Titan products include airless and air powered paint sprayers, fine finishing sprayers, sprayers for applying texture, roofing and corrosion control and protective coatings, and line stripers for sports fields and asphalt. For nearly half a century, contractors and maintenance professionals have relied on Titan products for world-class, end-to-end solutions that are dependable and easy to use. Visit titantool.com.

Author information

Blogging Painters

The Blogging Painter is always out on the web looking for the best information to share with readers.

The post Now Available: Titan™ ControlMax™ Series High Efficiency Airless Paint Sprayers appeared first on The Blogging Painters.